Final Evaluation

This blog entry is my final evaluation on this whole commission project. Since we started this course I think I have produced some good quality work which I think will help me get good grades for this project.


I think I have worked well throughout this project, but I could have put more effort in to doing some of the work. At the start of this project I was a bit confused as to what I could produce and make for my client. After we had the big class disscussion where we decided to make the webisodes, i felt like I knew what I was doing and excactly how I was going to achieve it. As well as making the webisodes we were asked by our client to create some big A1 posters for the 3 main buildings of the college. So we then started to plan what departments we were going to film and what footage we wanted to capture. Once we started going out around to the different departments our ideas and plans kind of didnt get used and we ended up getting some ok footage but some really bad stuff to. So to create our webisodes we used some of the good footage that we already had and then we went out again for a second time to get some better footage which we did manage to achieve. For the production of the posters we went out using a digital camera to take pictures of all the different buildings inside and outside to use on our posters. I think the production of the posters went more smoothly and turned out better because the posters seemed much eaiser to make as the webisodes, so we seemed to have put all our effort into making our posters look good.


Working for a client is something that I have never done before and I found it very wierd and different and first but then as you have the meetings and talks with them and get and understanding of what they wanted us to make for them and for when by. It was harder to work for a client because normally we create a product and our teachers marks it and gives us a grade, whereas for a client you have to make sure that they are completly happy with your finished products.


Overall though I have enjoyed this project because of all the feedom we have had to do our thing and the way that it has been st up is good. I think that I did work resonably well over this project but I do admit that I could have put more effort into my work to create something that is much better. In futre I will always make plans and stay orgainsed so that I don't get mixed and fall behind with all the work.

Feedback from audience for Posters

We placed our different posters out in our classroom and craeted some questionairres for our audince and client to answer for learning outcome 5. The questionairres included questions about the layouts, fonts and the images.


The first questionairre that I got back had answers like:

• I think that the collage effect makes the posters and images look more interesting
• Yes these posters do promote the college because you can see how different each building is and how the college has expanded
• The posters help promote the college with the new buildings, makes them look much more popular than they use to look.
• The fonts used add difference in each building, they are also very eye catching
• I like the way the that each poster shows what is in each building and they are new and different
• Yes I think that the posters include enough information to draw people in and the pictures are very effctive
• The colours in each poster are co-ordinated and draws you in.
• To improve them more perhaps include some more pictures of the surroundings and the posters should be laminated

For another questionairre we got some answers which are:

• The layout reflects each building well
• The posters could include clearer information on course content
• These posters promote the college because you have showed a wide range of rooms and resources
• The posters do show what each building looks like but there is some variation in the lighting
• The fonts reflect the buildings well
• I like the layouts of the posters the most
• I think that more information could be included to your posters to make them more effective

From another questionnaire that was filled out some other answers I got:

•  There is more space to be filled. You need to think about the way you have cut your images be artistic and creative
• I don't think these posters promote the college very well
• The colouring of the images could be improved maybe you could have used some graphic design
• Some of the fonts I could not make out
• I like the way that the lighting conditions provides a positive and welcoming feel to the college
• There is not enough information about the different courses in each building
• The colour stands out to more but could be made more eye catching, think about the existing posters in the Zennor reception
• To improve be artistic and experimental with the colours

The answers that I got from another questionnaire are:

• I think these posters show what different facilities that are on offer at the college
• These posters need to show more of the courses on offer as well as all the buildings
• The images show more of what the buildings look like from the outside whereas it would be better with more inside images
• Some of the fonts used stand out well but some are hard to read
• I like some of the angles that the posters have been taken from
• The things that stand out most are the bright photos that are in focus and the names of each building
• To improve show more of what's inside the college
• Some of the photos are quite dark
• Some photos were repetitive and blurred

Another questionnaire which i got back had answers like:

• The layout of these posters are very appealing with good shot of each building
• The posters show some of the college's best features; the shapes of the buildings, the interior and exterior and the different views
• Yes these posters do definitely show what the college looks like
• A range of fonts have been used effectively and they are all eye catching
• The pictures overlap and different angles have been used
• The interior and exterior have been included; however some of the shots are a bit dark
• Just a few bits of information are missing
• Pictures of the catering students and the drama theatre needed to be added otherwise very effective information
• The buildings and the unique shapes that are included stand out most to me

Promotional Posters Production

Over the last few weeks Niina and I have been using the college camera's to go out and about around the college campus, so that we could get some pictures of the new buildings and the college campus. Firstly we was only going to make promotional posters for just 3 buildings in the college which were, Penberth, Zennor and Nanjizal. But we completed these fairly quick so we have decided to also create posters for the other buildings in the college, Gwenvor, Lamorna, Sennen and Porthcurno. 


Zennor - For the Zennor building we have created a poster which promotes the building and shows what happens inside. The pictures that we have included in our poster were all taken by us and we think that they are the best ones, because their all different plus the weather on that day was great so it makes the pictures look so much nicer. We went out around the Zennor building on every floor we walked through taking pictures of all the different departments. We also went around the outside of the building taking pictures of the building.


Nanjizal - To create our poster for the Nanjizal building, we just went out and about in the Nanjizal building with a camera taking pictures of all the different art and design things that we could see. We also went outside again taking pictures of the outside. Once again the weather was really good on this day so it makes the pictures a whole lot better. 


Penberth - For the Penberth poster which we created first, we started off by going around the outside of the building getting pictures of the long building and its surroundings and scenery. We also got some pictures of the inside of the building but these did not turn out as good as the pictures from the outsides because this building is very dark and the camera did not have a flash. We also got some images of the little Haldrine library which we have also included into our poster.


Sennen, Porthcurno and Lamorna - For these buildings we went out on the same day with a camera. We done this because it was a very sunny day so we thought we would get as many pictures of all the buildings because of the nice weather. We got some good pictures of the inside and outside of the Porthcurno and Gwenvor buildings. Then we managed to arrange to get into the Sennen and Lamorna buildings so that we could get some pictures of the insides which is good because no one has seen the insides of them because their not open yet. So when people look at our posters they can see what the buildings look like without having to go inside. 

Meeting with Martin Tucker

On the 4th April 2011, we had another meeting with Martin where we showed him our work which is in the process of being completed. Firstly we told Martin exactly what we are doing for this project e.g our webisodes. He liked the sound of what we are hoping to achieve by the end of this project.


Next we showed him some of the work which we have completed which is our catering webisode which is all edited together all we need to do is add on our soundtrack which will make the webisode more interesting. We also showed him our finished poster for Penberth which he also liked a lot.


We also showed him some of the footage that we got for Motor Vehicles and explained that the students were being very immature and would not really let us film them. So myself, Niina and Harvey are going to arrange a time this week where we can go into the new Gwenvor building to film it whilst it's empty.


We had to set ourself 3 targets which we have to achieve by the end of this week:


1. Finish all posters


2. Finish all webisodes


3. Complete paperwork and update my blog

Webisodes Production

Like we had planned to last week me and Niina went to the 3 different departments today to film them for our webisodes. We firstly went to the catering department, where Jamie was happy for us to set the camera up and start filming students and herself around the kitchen. We had planned to film her doing a demonstration and then get footage of the students doing the same. But when we arrived the class had already started and they were nearly done cooking. So we started filming some of the catering students finishing off there cooking and we did get some good shots. Then Jamie set her class another task to make another dish, so we filmed the beggining of this and got about 10 minutes of footage which we are going to edit. However after watching the footage back we realised that we because we didn't use the tripod some of our footage is really wobbly and messy because we were holding the camera and walking around the kitchen. So we are going to use the footage which is good and then have another meeting with Jmaie to see if we can maybe go down there again and get some better footage.


The next department that we went to was the science department where the teacher said last week that she will have an experiment for her class to do so that we could film it. But when we got there she did have an experiment planned for her students but it was just a small experiment. We were asked to stand on one side of the room so that we were not in the way. We got some footage of her demonstrating what to do and then some other footage of her students doing it. Our footage is good, but it isn't very exciting and I don't think it will make our target audience interested in the science department and therefore doesn't respond to the brief of promoting the college. 


Finally we went to the Motor vehicles department where we got footage of the garage which once again because we didn't use the tripod our footage is very messy and shaky which doesn't look very professional and wouldn't look very good. However we did get some good footage of one of the students taking the gearbox out of a car, and we also got some good footage of all the cars and machines that they use. I think that we need to go and get some more footage from all the departments again, but this time we need to use a tripod and ask them to make sure that they have something interesting and good planned for their classes so that our webisodes will appeal to our target audience. 




7/4/11 - Today we are going to be going back to motor vehicles so that we can get some more footage but this time we have arranged it so that the building will be empty, because last time we went down there the students were being very immature and just running away from the camera. So we decided that we are going to use some of the good footage that we have got and then use some of the footage that we get this afternoon of the new Gwenvor building, then we will edit it down to 45 seconds using final cut, adding fades and transitions. 

Final Proposal for Martin

Working Title: 45 second Webisodes and A1 Posters


Date of Production: 10/03/11


Detailed Description: I am in a group with Niina and Naomi. For this part of our commission project we are going to create a range of 45 second webisodes which can be viewed via YouTube or the college website. We are creating these webisodes because they are unique and different which we think will appeal to our target audience. 


We are going to be creating our webisodes for the catering, science and motor vehicles departments and film some students and teachers either cooking something or doing some sort of science experiment. We will film the whole process and then using final cut we will edit all our footage down to 45 seconds so that it is short and sweet and it will keep our target audience entertained. As well as creating the webisodes for the different departments we will create another two for two of the new buildings, Nanjizal and Penberth. For these webisodes we are going to film around the outsides of the buildings and then the insides as well, which will show our target audience what the new buildings look like. We think that this idea to create webisodes will give our target audience a good understanding of what go ons here at Penwith and what the new departments involve and what the new campus looks like.


As well as creating the webisodes we are also going to create big A1 posters for each of the buildings on the college campus, which will be displayed on the wall as you enter each building. The posters are going to include some work from students who study in that specific building, for example we could get an art student from Nanjizal and ask them to create some cool and unique things which can be put onto the posters. We will also add photographs, which we have taken of the buildings once again from the outside and insides. We think that this is also a good idea because it will promote each of the new buildings and the departments which are in the buildings, it will also make the entrances to the buildings look much better and give it a better effect. 


Target Audience: 14-25 year olds
                        The iPod/YouTube generation

Budget

As part of our commission project for Martin Tucker we have to create a budget list which we will present to him in our next meeting. We will need a few items to complete the project and create what Martin wants.

Sony HVR - ZIE video camera: £60 to hire for 3 days   

http://www.camerent.co.uk/video_camera_hire/Sony_HRV_ZIE.html

Canon EOS 7D digital camera with 18.0 megapixels: £40 to hire per day

http://www.newdaypictures.com/Video_Camera_Hire.html

Plain Paper A0 Roll (91.4cm x 45.7m): £11.61 from amazon

http://www.amazon.co.uk/HP-Plain-paper-Roll-91-4/dp/B000092T0B/ref=sr_1_1?s=computers&ie=UTF8&qid=1297958181&sr=1-1

iMac 21.5 Intel Core 2 duo: £61.35 to hire for 3 days

http://www.rentit.biz/apple_rental.htm#imac

Planning Posters & Webisodes for Martin

Me and Niina went around to the different departments that we are going to be filming to make our webisodes. We went to the catering department first where we spoke to Jamie who said that we are able to go down next Thursday at about 9:00 am for about an hour and a half to film her doing a demonstration to the class then hopefully we can get some footage of the students doing the demonstration which they were shown. We also hope to get some footage of the catering department e.g the classrooms and the kitchens. This will show our target audience who watch our webisodes what the catering department looks like and some of the things that they do.

After we talked with the catering department, we went and had a talk with the science department where we spoke to the biology teacher. She said that it will be good if we went down there next Thursday at around half past 10 to get some footage of her class. She doesn't know exactly what her class are going to be doing next week but she is going to email me to let me know so that we have an idea of what we are going to be filming. As well as filming some experiments and class work, we will also hope to get footage of the whole science departments e.g all the different science labs.

The last department which we had a meeting with was the motor vechiles department which is located in the new building Gwenvor which has just opened. We had a meeting with the teacher Dave, where he didn't seem to keen for the idea because he didn't think that his students would agree to be filmed. So he asked us if we would have a chat with some of his students who was in his lesson. We told them our idea and they said that they were up for it but if we could try and not get them in the footage. We hope to get some footage of the students working on the cars, just so that we can show what happens in motor vechiles here at Penwith. We also hope to get some footage of the whole building because it's new and no one has really seen it properly, so this way our target audience can just watch our webisode and get a good understanding of what the Gwenvor building looks like.


For the A1 posters we borrowed a camera from the photography department so that we could go out and about around the college campus taking pictures of all the buildings from the outside and inside so that we can edit them in photoshop then add them onto our posters, which will show people what the new buildings look like form outside and what they look like inside and what happens in each building. 


To improve our footage we need to go and have more meetings with the department teachers again and arrange to go back and get some more footage so that we can make our webisodes more professional and appeal more to our target audience.


We also need to go out to Nanjizal and Penberth so that we can get some footage of the outsides and insides to create the webisodes for them. We should get some footage of the different classrooms in the buildings, hopefully some classes as they are going on and footage of the outsides of the buildings using different shots from close ups to long shots.

More Logo Designs for Peak Records

After my second pitch meeting with Lee, I have spent some time creating a few more different logo designs. Some of things that Lee asked me to do was to keep the layout the same and the font, but play around with the shaping and colour. I have used Illustrator to create these designs and used tools such as the shape tool and the paintbrush tool. Down below are the different logo designs which I have expanded on.

The first thing that I changed on my designs was the different colours. I pitched the design which is red to to Lee, which he really liked but wanted to see what it would look like with different colours. The first colour I tried out was a light green fill with yellow outline, which looks good, the colours work well together and look fresh. The next colour that I tried was a blue fill and yellow outline which I think works even better because I could imagine it on a t-shirt or a lighter.


After I tried out some different colours, I started to play around with the shapes adding in circles and hexagons. I done this for each of the different colours which gives Lee a variety of designs which he can pick his favourite from in the next pitch meeting.

Above are the different designs with cirlcle shapes around the outside which makes it more together and it looks more proffessional. I like this idea of having the circle around the outside becasue it will make it eaiser to print onto an album cover or a t-shirt, and still look good. Also it makes the logo more original and gives it a better effect. 

Above here are the designs which I put a hexagon around them instead of the circle. I don't think this idea works as well because they all look a bit scruffy and stretched too much. The shape has straight lines which kind of make the designs a bit boring and dull, whereas the cirlces make it more round and together. These logo designs look like they have just been placed in the middle and just left there.

Target Audience

For this part of our commission unit we have to create promotional materials aimed at a target audience of 14-25 year olds. A target audience is group of people within one specific target market at which the marketing message is aimed at.

A target audience can be people of a certain age group, gender group, martial status, etc (for example teenagers, males, married people. A certain combination like teenagers from 14 - 25 is often known as a target audience. Discovering the appropriate target market and  determining the target audience is one of the most important activities in marketing management. The biggest mistake entrepreneurs are making is trying to reach everybody ending appealing to no-one.

A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place(distribution), promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace. Once these distinct customers have been defined, a marketing mix strategy of product, distribution, promotion and price can be built by the business to satisfy the target market.

Target markets are groups of people separated by distinguishable and noticeable aspects. Target markets can be separated into:

• Geographic segmentations (their location)

• Demographic/socio-economic segmentation (gender,age, income occupation,   education, sex, household size, and stage in the family life cycle)

• Psychographic segmentation (similar attitudes, values, and lifestyles)

• Behavioral segmentation (occasions, degree of loyalty)

• Product-related segmentation (relationship to a product)

Demographic Considerations

There are several things which must be considered demographically in order to clearly define the target audience.

Sex, age, ethnic background: This information is essential and in this case would be provided by the target audience of the product itself. Sometimes ethnic background is not an important consideration; but, as colors and terminology have different meanings from country to country, it is important to know so designers can prevent the site from evoking the wrong emotion and foster usability.

Marital Status: The importance of this information will vary from project to project, however, in the case of the computer gadget will be beneficial in the sense that it may be something better suited for a single person, or a married couple.

Occupation and Income: In the case of the computer gadget, occupation and income are very important, depending on what the gadget actually is. For instance, office professionals will likely be a huge portion of the target audience, though if the product is expensive, the target audience goes from office professionals to office professionals who earn more than £100,000 annually.

Geographic Location: Not always important, sometimes where a user lives and conducts his or her work is important to the overall design of a website. Because the computer gadget will likely be marketed nationwide, it is not a major detail, though it still should be considered when choosing hours for customer service, order and shipping cut off times. Knowing where the audience lives will allow for a time frame everyone can use once again fostering usability and appealing to the audience on the basis of convenience.

Technological Expertise: Depending on exactly how highly technological this computer gadget is, some people may not have the knowledge to use it. Targeting members without the necessary expertise is a waste of time. If someone comes to the site looking for this gadget, he or she is likely technologically advanced enough to make use of it.

The target audience which we have been asked to aim our promotional materials at is teenagers who are between 14 - 25. This age generation is the same age as what we are so this should be an easy task because we know what our target audience likes and dislikes. Many 14 - 25 year olds are known these days as the YouTube generation, simply because everything is digital and we are always using YouTube, Fcaebook, Mobile Phones, etc, whereas when the all the middle aged people were this age they weren't using Facebook to chat with their friends or catch up with family they would have to wait until they saw them next. Nearly every single young person uses or has used YouTube, to either listen to music, watch films, get help with work. We like it because mostly evrything is short and sweet and it's very easy to use. 

A lot of the young people in our target audience group are still in education either still at secondary school, in college or studying at university. Some have part time jobs as well as still being in education which is a good way of starting to become more independent and have your own money which is what teenagers like; having their own money. Most of them still live at home with their parents, but there are some who live independently on their own or in university dorms. 

This generation use computers and watch TV most of time because technology has changed over time and there is now so much more available for young people to use like iTunes, iPlayer, etc. No one uses CD's and video tapes anymore because everything is digital and easy to use. Many young people use iTunes as a way of listening to their music on their ipods. They like the way that you can shuffle through all the songs and the way that you don't have to put a whole album on it, only the songs that they want. Also these days younger people watch films and TV a lot of other different ways, instead of being at home 8 o'clock to watch Eastenders they can use:

• BBC iPlayer
• On demand
• iTunes
• iPhone
• Consoles
• Google video

BBC iPlayer and 4 OD are used a lot by our target audience because they like to catch up on the programmes that they have missed on tv so they just use these sites to catch up.

Our target audience also use iTunes and YouTube to get their music and to watch different video clips. They like YouTube because its quick and easy to use, also you can choose what you watch and when. They also like iTunes because this is a new way of getting hold of music and instead of having to buy a whole album you can just buy singles that you like and put them on your iPod.

Facebook is used a lot by our target audience. It is a social network website where people can create a profile and add friends, instant message each other and many other things. Our target audience like using Facebook because it is an easy way to keep in contact with friends and family, plus it is what everyone else is using so its kind of turning into a social normality. 

Meetings with the Access & Degree Students

The target audience which we have been asked to aim our promotional materials at is 14 - 25 year old's, which is the age gap that we all fit into. On the 7th February we had a meeting with an Access student called Alice who is studying at Penwith College and we also had a meeting with a Degree student called Kaylie who is also studying here at Penwith. We were asked to come up with some questions to ask them so that we could get an understanding of what they think of the college and their course. Some of the questions that I came up with were:

• What course are you doing here?
• Why did you choose that course?
• What sort of things do you do on your course?
• What do you think of the new campus?
• What do you think are the strengths & weaknesses of the college?

We had our first meeting with the access student Alice, some of the answers that she gave us were, the course that she is studying here at Penwith is Access Health & Social Care. She described the course as a really intense course where you study different units in Biology, Maths, Physiology, English and Sociology. She also said that this is a good course which prepares you well for a degree course, it also prepares you well for interviews and for preparing your CV. The course is an attractive course which like Alice you could eventually end up in the nursing or teaching profession. She then went on to say how much the buildings and campus has changed since the first time she was here when she was 16. She said that their classrooms where just little portal cabins which is some much different from the buildings and campus today. 

The next meeting that we has was with the degree student Kaylie. We started off by asking her what course she was studying at Penwith, and she replied by saying that she is studying Foundation Degree in Community & Youth Work, which she said is a great course, with great rescourses and very helpful staff. She said that the reason she came back to Penwith after having children and they had started secondary school was because she sees Penwith as a local college who give education to local people, so she feels that the college is one big community, she also said that the college is so easy to access and has everything she needs.She did go to Falmouth college previously but she prefers Penwith. Kaylie said that she would definatley recommend this course to any one who wants to work with young people or communities. After completing this course you can then go onto continue to study at university level. She then also said that she prefers the college now to when she was here previously because all the new technology and buildings just make the college a nicer enviroment to be in and therefore makes it easier for her to study.