Outline of the Brief

Throughout this term we will be taking part in a project called Commission. Our first task is to create a record label name and logo for an online independent record label that Lee Martin is non profit. The record label will release singles and compilations of artists on the record label. The label is open to releasing any genre of music as long as it's good. 

The record label will be promoted through social network sites facebook and myspace. Artist and bands that are signed to record label will also promote the label at their gigs. Also the logo design that is chosen will be put on to flyers, t-shirts, lighters, album covers, etc.

Eventually Lee hopes that facebook and myspace became a meeting place for producers, songwriters, artists and musicians to meet different artist to collaborate with on songs, recording, artwork, etc, he can then put the label logo on the finished work upload and distribute it. 

My task is to come up with a name and logo for the record label, and then present my ideas for each name in a pitch meeting with Lee. It is very important that the name and logo look good on album artwork, flyers, t-shirts, lighters and be immediately recognisable. The name and logo for the label must have a clear identity, for some different ideas he gave me four different record labels to look at, Sub-Pop, Island, Factory and Trash Aesthetics. The record label is not a college label and should be treated as such. Music from college bands may be released on the label but it must get past the selection panel. 

The target audience that the record label will be aimed at is 18-28 year olds, people who are likely to download the music, buy the merchandise and go to the live gigs of the label bands the south west but not exclusive to this area. Lee does not want to attract dad blues bands, to the label, he wants original, fresh enthusiastic musicians and forward think passionate collaborators who want to get their work out there.