Questionnaire

Questionnaires

I created a questionnaire to understand what a good logo is and looks like and how it helps a brand to be recognised.

The first question I asked was – are there any recording artists (past or present)that influence you in any way at all, if so please name them and why and how they have influenced you. Only four people that completed my questionnaire answered this question with different answers such as DJ Shadow, Run DMC, Nickleback, Britt Nicole, Jimi Hendrix and Pink Floyd. 

The next question that I asked in my questionnaire was – if you were asked to design a logo for an independent record label, what factors would you think are most important, then below I added four different choices, Size, Colour, Font and Image. The answers I got back were mainly the image and colour. Only one person ticked the size which shows that most people don’t think that the size is as important when creating a logo.

I then next asked what they liked best about each of the four record label logos and why. The four different record labels were, Sub-Pop, Island, Factory and Trash Aesthetics.  The logo for Sub-Pop got different answers such as simple layout, bold and attracts the eye, makes a point, contrast between black and white, has the negative effect and the letters are spread out which is good. I got some different answers for the logo for Island like simple but good, the palm tree relates to an island, the use of vectors fits the theme well, the bold writing, the use of a simple picture and relaxed. The next logo for Factory got answers such as pollution, boring; the text fits nicely underneath the image and the shapes. The final logo, which people answered about, was the logo for Trash Aesthetics. Some of the answers that I got back were, memorable, American feel, the style of font, the different colours, the way that the ‘T’ and ‘H’ are stretched out are good and the fonts effective.

The next question that was on my questionnaire was what do you think of and why when you see these different record label logos? I got a range of different answers such as:

Sub-Pop – Nirvana album from 1990’s because this is the record label Nirvana are signed to, similar to Top of the Pops logo because of the layout, a music channel logo.

Island – An Independent record label, a holiday destination because of the palm tree, freedom, reggae music, laid back and relaxed, sunshine.

Factory – Urban location, producing, and most people put a working factory or workplace because of the factory, which is in the logo.

Trash Aesthetics – Metal, a label on a tin can, sports, punk, cheap, American truck stops.

After that I asked the question, why do you think it is important for a record label to have a logo? There are a few different answers for this question and some of them are, so that their records/merchandise are easily recognised, to attract the eye, good for the business, to get their name out there, because it gives the record label an identity, and finally to promote the record label.

The final question on my questionnaire is, if you had to choose one of the following record labels to design a logo for, what label would you pick and why? The answers, which I got for this question, were a mixture, and some of them are:

Sub-Pop – 3 people chose Sub-Pop – some reasons why: because of the music that they release, pop music is my favourite genre of music.

Island – 5 people chose Island – some reasons why: because it has a ring to it and you could be really creative about the logo design, easier to come up with a logo like a desert island or just the outline of an island.

Factory – 1 person chose Factory – the reason why: because it has a lot of possibilities in terms of the music and ideas it could represent.

Trash Aesthetics – 1 person chose Trash Aesthetics – the reason why: because you could have fun making designs for that sort of name.