This is another part of the Commission project which we are taking part in now. For this section we have to create multi-media promotional materials for the opening of the new college campus by the Director of Penwith College, Martin Tucker.
On the brief there are some different possibilites that we could explore and these are:
- Developing multi-media promotional materials for course director Sarah Crook promoting the new creative & media diploma
- Working alongside the Hair and Beauty department to film a fashion show
- Designing and producing photographic, audio, video and graphic design work which promotes the new campus
- Present your ideas to prospective students at a range of venues
- Produce multi-media work which can be displayed on presentation screens or as installations around the new campus.
On the 24th January 2011, I had my first meeting with Martin Tucker. In this meeting we discussed exactly what Martin wants. Some of the things he told me to think about was to show of the new buildings, maybe focus on a specific course, get interviews with present students from the college about the new campus and old campus. The target audience that I have to aim my project at is 16 - 28 year olds, so whatever I create has to be fresh and new, to interact well with the target audience.
Down below is a mind map of some ideas that I thought of doing:
I have come up with 3 different ideas to promote the college which I am going to pitch to Martin on Monday. My first idea is to create webosides. This idea was disscussed and thought up by my whole media group which we will work on it as a group. The idea is to be given 3 different departments in the college to go and film to create a 45 second weboside. The different departments that we came up with were:
Hair & Beauty - Nails, Facials, Haircut
Forensic/Science - Lab (Experiment), CSI
Dance/Drama - Dance Piece, Drama Piece
Media/Photography - Film Making Process, Photography Process
Art & Design - 3D, Print
Catering - Sweet Dish, Savory Dish
Sports - Gym, Rugby
Music - Music Process
Motor Vehicles - Maintainence
Campus - One weboside for each of the buildings
We came up with this idea because it is something different and unique, it is also relevant to the target audience and time period that we are in. This is also a very enticing idea which I think will be a better way to promote the college than a poster or flyers because it will keep the target audience of 18 - 28 years old entertained because of the time period we live in we have very short attention spans which mean that youtube clips are more appealing to us than a 10 minute long film because they are short and sweet. Mainly everybody between the age of 18 - 28 use youtube a lot and ipods, so therefore this will be a better way to show how good Penwith College is. As a group we decided that myself and Naomi are going to be making webosides for the departments Motor Vehicles, Catering and Forensic/Science. We also decided that Gemma and Hayley are going to be making webosides for Dance/Drama and Art. Tom, Barnaby and Liam were given the departments Music, Hair & Beauty and Sports. We decided to make a weboside for the Media/Photography as a whole group because we are all media and photography students so we should know a lot about this department.
My next idea which I have come up with is to make a promotional presentation which can be played on Plasma TV Screens throughtout the five major schools in Penwith. I think this would be a good idea because it is a quick and easy way to promote Penwith College and try and persuade students to come to Penwith to continue their studies.
My last idea is to make promotional posters which can be handed out in town, around schools and other colleges, shops and businesses. This is a good way of getting Penwith College's name out there and make more people aware of what is on offer at the college and how they will succeed in the future.
Proposals for each Idea
Proposal for Webisodes
Target Audience - 16 - 28 year olds
The youtube generation
Teenagers with short attention spans
Detailed Description - As a whole class we have decided to make different 45 second youtube webisodes that can be viewd by students who are thinking about coming to Penwith. We thought this would be a good idea and a good way to promote the whole college, because it's something different and relevant to the target audience.
The target audience that we have to aim our project at is 18 - 28 year olds, who are known as the yoututbe generation because they only like things that are short, sweet and keeps them entertained because they have short attention spans. This is also a better idea than just making promotional posters or leaflets whcih have been done so many times in the past.
As a whole class we created a mind map of all the different vocational courses that are on offer at the college. Here is a list of all the different courses which we came up with:
- Motor Vehicles
- Drama/Dance
- Sports
- Hair & Beauty
- Media & Photography
- Catering
- Art & Design
- Science/Forensic
- Music
- Campus
We all split into 3 different groups to do the project and in one group is Tom, Liam and Barnaby, in another group there is Sam, Naomi and Niina, and in the last group there is Hayley and Gemma. Each group had a chance to pick which departments they wanted. Tom, Liam and Barnaby chose Music, Sports and Hair & Beauty. Sam, Naomi and Niina chose Catering, Motor Vehicles and Science/Forensic, and Hayley and Gemma chose Art & Design, Health & Social and Dance/Drama.
Each group was then assigned two or more buildings as well as their 3 departments. Tom, Lim and Barnaby were assigned the Mannor House, Sam, Naomi and Niina were given Nanjizal and Penberth, and Hayley and Gemma were given Zennor and Porthcurno. Each group will arrange meetings with each department head to disscuss a time when they can go down there and for example film the whole process of a catering student cooking pizza's and then using final cut, edit it down to a 45 second webisode.
Also we thought that we could make little logos for each building which could be put in the corner of each webisode so that you can tell which department is in which building, for example the Hair & Beauty webisode would have a little Zennor logo in the corner, which will look good and is an easy way to inform the students where to go.
Proposal for Promotional Presentation
Target Audience - 16 -28 year olds
The youtube generation
Teenagers with short attetion spans
Detailed Description - In this group is Sam, Naomi and Niina. We have decided to create a promotional presenttion which can be played on tv screens througout the schools in Penwith and it could also be put on the college website.
We thought that this was a good idea because we won't be having a lot of writing in the presentation because the target audience wouldn't be interested in stopping and having a look or going onto the college website because it would be a boring presentation. We are hoping to go out around the college campus and take some photos of the new buildings and some classes maybe if the meetings are set up and we are allowed, which we can then add into the presentation after we have edited them all on photoshp and added lots of coll effects to the pictures to make them more appeling to the target audience.
Also we will ahve a little bit of writing but only the important parts that the students need to actually know, because it supplies the students with all the important information that they need to know about enrolling in the college.
Proposal for Promotional Posters
Target Audience - 16 - 28 year olds
The youtube generation
Teenagers with short attention spans
Detailed Description - This is the same group as before. For this idea we have decided to create a range of different promotional posters for students to read and look at. We hope that the posters can be handed out around the schools in Penwith, to people in the town and even in shops and businesses.
We think that this is a good way of getting Penwith College's name out there in the public and making more people aware of all the things that go on daily here at Penwith and the new campus and courses on offer.
We have decided to create a poster for each of the new buildings, getting pictures from the outside and inside. We will also list some of the more exciting courses that are on offer in each specific building, for example Porthcurno would have Sports and Science listed on it. We will use photoshop and illustrator to add effects and make the pictures look better.
We are well aware that this idea has been done many of times in the past and it might not be a success but we are going to create posters which we hope will appeal to the target audience and make more students apply to study here at Penwith College.
Feedback from Client
On the 7th February 2011, we had our second meeting with Martin Tucker where we pitched our different ideas. We pitched one different idea each. The idea, which I pitched to Martin, was to create a promotional presentation, which could be played around schools and colleges on TV screens, etc.
Unfortunately Martin didn’t really like this idea because he has seen it done before in the past and thinks it’s a bit repetitive. After I had pitched this idea to Martin, he gave me some feedback on what he thought about the idea. He said that he would prefer it to be a promotional video of the college, making sure that I show off college students work, have lots of different clips of students on different courses doing something that is involved in that course, for example have a clip of a catering student preparing their ingredients and then have a clip of them cooking a meal. He also said to make sure that I add in a section about further progression after college because he gets a lot of different students asking him questions about further progression and what they can hope to achieve from the college, also to make sure that is short and sweet and very active so that it keeps the target audience entertained.
After my group had pitched our 3 different ideas, Martin asked us to expand on the promotional posters idea and make big posters for each building in the college, which can be placed on the wall as you enter each building. On these posters he wants us to include still shots of students taking part in different activities on different courses which are in a specific building, for example for the Nanjizal building we could have a lot of still shots of Art & Design students doing ceramics, sculpture and photography. He wants these posters to be created because he wants to show what makes Penwith College so unique and why students should choose to come and study here instead of the other colleges.
He also really likes the idea to create 45-second webisodes. He asked us to continue with this idea as well as the posters. We explained that this idea would be completed as a whole class and that the posters would be done in our small group of 3. He liked the idea of the webisodes because he thought that is was a very unique and different
Final Proposal
Target Audience - 14 - 25 Year Olds
The youtube generation
As a whole class we are going to be working on the webisodes, but we have been separated into 3 different groups and given 3 different courses and buildings to focus on. In my group there is Niina, Naomi and Myself and we have been given the Catering, Motor Vehicles and Science courses and the Nanjizal and Penberth buildings as well. We have decided that we are going to film a catering student making something which will appeal to the target audience like a cake or pizza, for the catering webisodes. For the motor vehicles webisodes we are going to film a mechanics student giving a guide to a car and how it works. And then for the science webisode we are going to film the whole process of a science student performing an experiment with big explosions and reactions because this will show off each of the departments and courses on offer at the college.
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